Growing Your Iconic Challenger Brand
We’re living in the age of the challenger brand. In a landscape once dominated by global behemoths, a surge of technological, consumer and cultural shifts has set the stage for a new generation of brands to redefine how we live, work, play, and—importantly—feed ourselves. But these challengers are no longer few and far between. When every newcomer on the market is out to rewrite the rules, what will differentiate the true change makers from the crowd?
Jack Hart, Strategy Business Director at Pearlfisher, will shed light on how brands—from startups to industry icons—can harness strategic challenger brand and design thinking to stand out and create success in disrupted markets.