Taking On the Anti-Sugar Movement: Are You In or Out?

Is chocolate the new cigarette? The anti-sugar movement has taken the country by storm, with science on its side and an army of advocates. Paradoxically, we have also become a nation of overeaters, addicted to indulgence. Is anti-sugar just the latest fad or a philosophy that’s here to stay, and how risky is it building a business on a trend? Hear from three brands on their anti-sugar take, from those pioneering low sugar alternatives to those who have gone full circle, with sugary goodness a central tenet to their USP.

SundayTara Sundramoorthi